Executive Profile: A Skater’s High Rise Into Cannabis
Before becoming the boss, Erin Coffey and his buddies spent their leisure time skating and smoking pot. A lifestyle, Coffey said, inspired the creative launch of High Rise Co., HRC. Although Coffey was encouraged by the multitude of compliments on his gear from other skaters, it was deeper than t-shirts and skater fashion. According to Coffey, HRC’s inception bridged skateboarding with music and art, too.
The 420 Vibe
That was almost 11 years ago. Noone seemed to care, HRC was a company of skaters expressing their style. But when it transformed into a media network and marketing agency in cannabis, LA-LA Land noticed. These days, as blunt ashes fall onto the ashtray, Coffey’s is easily one of the recognizable forerunners of cannabis.
Headquartered, in Beverly Hills, HRC represents the cannabis industry’s leading influencers and premier brands, including Stiiizy, Summit Boys and more. Before Covid-19, HRC also threw the most talked about ragers, attracting LA’s canna-socialites and celebrities ready to party and down to spark. Even Dr. Greenthumb’s, Wonderbrett, saw HRC’s vision in giving cannabis a well-rounded, good old fashion — marketing, digital media, apparel production, brand development and sales — makeover. And presently collaborating with HRC.
Two Girls, One Bong
The HRC gang brought cannabis culture to centerstage — the internet. It’s not that other people or influencers were not trying to appeal to those smokers who cypher in seclusion. But everyone seemed to want to be the loudest voice in cannabis, but Coffey’s was louder.
He sparked conversations and dared to be bold. As a result, his team launched Two Girls, One Bong, 2G1B, on High Rise TV, HRTV on YouTube.
To-date, 2G1B has hundreds of thousands of followers with millions upon millions of views. The success of the show also inspired more content. As their audience grew, HRC featured product reviews, unboxings and even joint-rolling videos. There were also smoke seshes on HRTV with prominent influencers.
They Get Higher And Higher
Last September, HRTV also held its first three and half hour —“Smoke Olympics,” featuring Cana-influencer Macdizzle and Florida tattoo artist, Andrew Samuels.
https://youtu.be/lj9FVlEtknU
His efforts cornered the attention of marijuana enthusiasts along with the “cana-curious” ones. Through this approach, Coffey ossified stoner cliches. HRC along with Coffey’s introspective is presently rewriting the lexicon of pot.
Shop Top-Shelf Cannabis Brands
Order delivery from brands like Broccoli Brands, PlugPlay, Cookies, Sherbinskis, Cream of the Crop, Raw Garden and the top cannabis brands in California. Order Online or text (925) 351-5997 to place your order.
-
Select options
Flowers
Magic City Broccoli | White Widow | 3.5g
$30.00 -
Select options
Flowers
Bay Broccoli | Sundae Driver (14g)
$85.00 – $150.00 -
Select options
Flowers
Eco Cannabis | Airheads | 3.5g
$50.00 -
Select options
Flowers
MAGIC CITY | FRUITY PEBBLES SMALLS 7G
$55.00 -
Select options
Flowers
LA Broccoli | Lemon Kush
$55.00 -
Select options
Flowers
LA Broccoli | Pop Rocks | 7g
$55.00 -
Select options
Flowers
LA Broccoli | Ice Cream Cake Smalls (14g)
$85.00 -
Select options
Flowers
Cookies | Berry Pie (3.5g) – Indoor
$60.00 -
Select options
Flowers
RIP City | Wedding Cake Smalls (14g)
$95.00 -
Select options
Flowers
Nepenthe | Venom OG Shatter (1g)
$25.00 -
Select options
Flowers
LA Broccoli | Papaya Cake | 7g
$60.00 -
Select options
Flowers
COTC | Mandarin Cookies | 3.5G
$50.00 -
Select options
Flowers
BKNY Broccoli | White Rhino | 3.5g
$30.00 -
Select options
Flowers
Panacea | Gummiez | 3.5g
$60.00 -
Select options
Flowers
Loudpack | Strawberry Cheesecake (3.5g)
$30.00 -
Select options
Flowers
Grizzly Peak | Bay Breath | 3.5g
$40.00 -
Select options
Flowers
Dime Bag | Zkittlez 3.5g
$20.00 -
Select options
Flowers
COTC Small Batch Exclusive | Fruit Loops (3.5g)
$65.00 -
Select options
Flowers
Buddy Buddy | Game of Thrones | 3.5g
$55.00 -
Select options
Flowers
Buddy Buddy | GMO Cookies 3.5g
$55.00 -
Select options
Flowers
NOLA Broccoli | Garanimals Smalls (14g)
$85.00 -
Select options
Flowers
Lemonade | Medellin (3.5g)- Indoor
$60.00 -
Select options
Flowers
Cookies | Cheetah Piss (3.5g)- Indoor
$60.00 -
Select options
Flowers
LA Broccoli | Lemon Kush | 7g
$50.00 -
Select options
Flowers
COTC | Apple Jack (3.5g) – Indoor
$60.00 -
Select options
Flowers
Pacific Stone | Blue Dream (3.5g) – Greenhouse
$20.00 -
Select options
Flowers
COTC | Small Batch Exclusive | White Tahoe Cookies | 3.5G
$60.00 -
Select options
Flowers
RIP City Broccoli | Eucalyptus (3.5g)
$19.00
There’s a romantic, yet reverent homage with a deep respect for cannabis lifestyle and culture at HRC, which he said is the focus of his agency. Everything HRC does is strategic.
“We need people who are in the culture and understand the plant,” he said.
With attention to the cannabis industry, Coffey said he hopes he can be amongst the canna-leaders working to change the cannabis narrative.
CANNABIS DELIVERY IN NORCAL & LOS ANGELES
Order Online or By Phone | Text (925) 351-5997
-
Flowers
Magic City Broccoli | White Widow | 3.5g
$30.00 -
Flowers
Bay Broccoli | Sundae Driver (14g)
$85.00 – $150.00 -
Flowers
Eco Cannabis | Airheads | 3.5g
$50.00 -
Flowers
MAGIC CITY | FRUITY PEBBLES SMALLS 7G
$55.00 -
Preroll
Pacific Stone Preroll Indica Wedding Cake 2-Pack
$10.00 -
Vape Cartridge
PLUG DNA: King Louie Xlll
$50.00 -
Edibles
Kanha | THC Hybrid Peach 100 mg
$15.00 -
Edibles
Kanha | THC Indica Strawberry 100mg
$15.00